Porter’s Five Forces: Model and Definitive Guide to the Strategic Management Tool
Porter’s Five Forces is a very simple yet effective strategic management tool for understanding the competitiveness of your business environment,
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Sales & Marketing
Conflict Resolution – How to Resolve a Conflict Elegantly
Unless you live in a secluded island alone, chances that you don’t have to deal with conflicts and conflict resolution
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Belbin’s Team Roles-Building, Managing and Understanding Team Dynamics
R. Meredith Belbin identified nine ways people work together in teams known as Belbin’s team roles. Understanding these types will
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Understand FAB Statement and Its Use in Sales and Marketing
One of the most simple yet powerful concepts in marketing and sales is of FAB Selling or FAB Statement, surprisingly
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AIDAS Model: Attention-Interest-Desire-Action-Satisfaction, in Sales & Marketing
How many times have you paid close attention to why you act on a certain message or advert while you
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